How to Register a Trademark in the European Union: Complete Guide 2024
Updated: April 11, 2025
In this guide you'll learn:
- The complete EU trademark registration process
- Required documentation and requirements
- Updated costs and timelines
- Strategies to maximize your trademark protection
- How to avoid common registration pitfalls
What is a European Union Trademark (EUTM)?
A European Union Trademark (EUTM) provides uniform protection across all 27 EU member states through a single registration procedure. This system, managed by the European Union Intellectual Property Office (EUIPO), allows businesses to protect their trademarks throughout the entire EU single market with just one application.
Benefits of EU Trademark Registration
Uniform Protection
Simultaneous coverage in all 27 EU member states with a single application and fee.
Simple Renewal
One renewal process every 10 years to maintain protection across all countries.
Effective Use
Genuine use in one member state is sufficient to maintain protection throughout the EU.
Expansion Base
Facilitates international protection through the Madrid System.
Registration Requirements
To register a trademark in the EU, it must meet several fundamental requirements:
- Be distinctive and capable of distinguishing products or services in the market
- Not be descriptive of the goods or services it represents
- Not be deceptive or contrary to public policy
- Not conflict with earlier rights in the EU
- Be capable of clear and precise representation in the register
Step-by-Step Registration Process
1. Preliminary Search
Before filing, it's crucial to conduct a thorough search in the EUIPO's eSearch plus database to identify potential conflicts with earlier rights. This search should include:
- Identical or similar marks
- Related goods and services
- National marks in key member states
2. Application Preparation
The application must include:
- Clear representation of the mark
- List of goods and services classified according to the Nice Classification
- Applicant information
- Priority claim (if applicable)
3. Filing the Application
Applications are filed electronically through the EUIPO website. The process includes:
- Selection of trademark type
- Upload of mark representation
- Specification of goods and services
- Payment of applicable fees
Costs and Timelines
Basic Fees (2024)
- Basic application (1 class): €850
- Second class: €50
- Each additional class: €150
- Renewal (per mark): €850
Approximate Timelines
- Formal examination: 1 month
- Absolute grounds examination: 2-3 months
- Opposition period: 3 months
- Total registration (without oppositions): 4-6 months
Tips for Successful Registration
- Conduct thorough searches:
Invest time in detailed searching to avoid future conflicts.
- Classify correctly:
Use the TMclass tool to ensure accurate classification of goods and services.
- Consider variations:
Evaluate registering variations of your mark for broader protection.
- Monitor deadlines:
Maintain a calendar of important dates, including opposition periods and renewals.
After Registration
Once your trademark is registered, it's important to:
- Monitor for potential infringements
- Maintain effective use of the mark
- Renew registration every 10 years
- Consider expanding protection to other markets
Trademark Protection and Defense
Effective protection of your EU trademark includes:
- Implementing a trademark watching system
- Taking swift action against potential infringements
- Maintaining evidence of trademark use
- Considering coexistence agreements where appropriate
Why Choose Protect.ly for Your EU Trademark Registration?
- ✓Specialized expertise in EU trademark registrations
- ✓Streamlined, guided process
- ✓Multilingual support
- ✓Continuous trademark monitoring
Frequently Asked Questions
How long does EU trademark protection last?
Initial protection lasts 10 years from the application date and can be renewed indefinitely for additional 10-year periods.
What happens if my trademark is rejected?
You can respond to objections, modify the application, or appeal the decision. You may also consider individual national registrations.
Do I need a local representative?
If you're outside the European Economic Area, you'll need an authorized representative before the EUIPO.
Ready to Protect Your Trademark in the EU?
Our team of experts is ready to help you navigate the EU trademark registration process.